Missed out on attending CES? We’ve got you covered!
We asked our director of strategy, Dawn Embry to give her summary of key themes from her time in Las Vegas and highlighted the 5 most discussed trends you need to be aware of in 2020.
Here are our top 5 trends from CES:
No longer should we only think about smart devices or connected devices, but intelligent devices – devices with the ability to anticipate and predict or make decisions for the benefit of the end user. This can revolutionise IoT from the Internet of Things to Intelligence of Things across multiple use cases such as homes and wearables right the way through to agriculture and logistics.
Previously a new cellular network would be talked about as a way to increase speed and availability, but at CES 5G was referenced from a different angle. This was how to create a network that can improve the ability to deliver a number of highly technical, complex applications such as remote surgery in hospitals, Automotive V2X, smart agriculture and even reinvigoration of the drone market.
5G was the topic of much discussion. It was seemingly omnipresent in all sessions and products, provoking some tongue-in-cheek amusement, with one company popping an antenna into a potato and declaring it 5G-enabled! 5G has been long awaited, and after much marketing positioning and messaging over the last 3 years is actually here, live and deployed. Most new product development and initial rollouts from Healthcare to Smart City and Home to AI carried some reference to 5G enabling or enhancing the commercial offerings and innovations coming to market, given its ability to connect far more devices than ever before at real time speed and enabling move us towards a more connected future.
Hyper-personalisation is almost expected these days: consumers are looking to perform their tasks in a hi-tech, multi-experience way. If customers are able to seamlessly and frictionlessly order a Starbucks coffee using an app on their phone and collect it in store without queuing, it’s understandable they are expecting the same experience from high value purchases.
Any time you can improve the customer experience, you will reap the benefits. The more data you have about your audience, the ability to understand and learn from the data, and the skill to apply what you learn to customise the experience will help you improve your marketing performance.
Autonomous things is a term referring to a new technology that allows computers to interact more in everyday life. The emergence of this new technology comes from the recent breakthroughs of deep machine learning and artificial intelligence and will likely be used for deployment in smart cities, smart homes and autonomous vehicles this year.
Autonomous vehicles are always pulling data from their sensors around the car. They constantly need to be monitoring the environment outside the car and in order for us to be fully safe they need to collect large data sets, which can then begin to train the AI. This means that due to ‘autonomous things’, we can ensure the safety of the passengers without human intervention.
Edge computing is the idea that devices will process data locally rather than in the cloud or data centres. This works because of the new low power processing chips in these devices. The new technology enables accelerated data exchange and instantaneous processing with minimal latency due to being carried out closer to the device.
This technology could be monumental in the forward strides of autonomous vehicles and other real-world business applications due to the ability to harness, process and analyse large sets of data in a much more efficient and time friendly manner.
We are constantly evolving the tech landscape in which we work. We’ve worked from device level in the Internet of Things to data and computer vision in the automotive space, to the low-level embedded chip level in edge computing. This experience positions us perfectly to support our customers to develop in the below areas.
If you’re interested in exploring how we can help you too. Contact us at email@example.com
See what our Head of Solutions, Sean Whitty thinks our key trends will be in 2020? Click here!