Diageo has today announced that it is piloting a new Amazon Alexa Skill to inspire consumers to think, talk and try Scotch at home this festive season.
Named the Talisker Tasting Experience - this voice activated skill aims to make the heritage of Scotch more accessible to more people than ever before. Aided by the Talisker Tasting Experience, Consumers across the UK are just a few words away from becoming a whisky connoisseur.
Upon asking Alexa to open ‘Talisker tasting’ consumers will be prompted to name the whisky they would like to explore; Talisker Skye, Talisker Storm or Talisker 10-year-old Single Malt. The selection of a whisky will kick-start an audio journey to educate them on how to taste Scotch and get to know the richness and complexity of flavours within the Talisker range. The final stage invites the taster to ask questions about the story behind their drink or flavours of Scotch they may like to try in the future.
Commenting on the launch, Benjamin Lickfett, Head of Technology and Innovation at Diageo said:
“Talisker is a brand with an extremely rich heritage, produced by the sea on the Isle of Skye. When approaching this project, we were looking to bring elements of this location and the fantastic tasting tours at the Talisker Distillery into people’s homes.”
“Voice is the perfect technology to do just this and provide an enhanced brand experience by putting the consumer, product and brand at the centre of a tasting, in a completely seamless and non-intrusive way.”
In December 2017, Diageo launched ‘The Bar’ for the Amazon Echo Show which enables consumers to master mixology techniques and shop for ingredients through voice-led practical advice. Additionally, the Happy Hour Amazon Alexa Skill was launched earlier this year, which uses voice activation to provide cocktail recipes and recommend bars in which to enjoy a perfectly mixed Diageo cocktail.
The Talisker Tasting Experience will be available from today in the Amazon UK Alexa Skills store and on the Talisker Amazon page.